China is continuing its rapid development, and Chinese companies will increasingly become important on the global scene, particularly in digital business areas. Is the rise of the dragon a threat or an opportunity for your business? Understanding the dynamics of Digital China is a necessary first step. As a Norwegian in Shanghai, passionate about The New China, I am here to help!

Moved to Shanghai to understand The New China. Passionate about what China’s rise means to the world and businesses. Background from management consulting, development investment fund, telecom/mobile money and digital product development.

All deliveries are tailor made to my clients, focused on creating maximum value. Given my Norwegian background and understanding of business and culture in the region, my main focus on clients from the Nordics.



The time of China copying the West has passed – for many digital products it is now time to copy China!

I help you understand which companies and services in China you should understand, possible partner with – or copy.

Study trips

Most people in The West have an outdated image of China. Visiting to see the digital services in use, the companies behind them and meeting the energetic and vibrant Chinese is an important first step.

Seeing is believing!

Key notes and seminars

I deliver talks in China and abroad. This includes introductions to Chinese history and culture, overview of the digital ecosystem in China, and tailor made talks on topics from mobile payment, e-commerce, new retail etc.


From visiting China I have learned about the possibilities for thinking differently

I have been to many Board Meetings in Shanghai *for European company* before. One day with Heidi thought me more about the new China than any one those trips

Heidi delivered a unique mix of cultural and tech understanding


As a one-woman-show I am very fortunate to have a number of great partners. Some of them are:

DI Asia Base: Incubator for China entry

Learning trips to China: China Experience

Digital Marketing: Nordic Friend

FinTech: Kapron Asia

Get in Touch

ShanghaiHeidi AS
Org. nr: 923 154 027

+86 31248307281



ShanghaiHeidi AS – All rights reserved